Body and Homecare
Subject under investigation
In the area of body and homecare the purchases of body care / cosmetic products and detergents / cleaning agents and cleansers made by private households and persons are continuously registered. Only a consumer panel allows direct conclusions to be drawn regarding changes in consumer behavior since the sample is identical over a longer period of time. This puts us into the position of being able to show reactions to various stimuli (at POS, launches, relaunches).
Other key words from our work:
- Loyalty analyses (loyalty to sales outlets / brands)
- Sales outlet / brand switching
- Analyses of introduction of new products / variations
- Buyer structures
- Substitution analyses
- Target group analyses
Categories
In the area of body and homecare you receive information on the following categories / partial markets