Paper

In this area the household purchases of the above-mentioned products are reported on and analyzed. For the realm of paper the data are collected from the household panel with 20,000 households. 

In this connection a distinction is made among the following partial markets:

• Paper towels
• Toilet paper
• Pocket tissues

From the data information is gained that clarifies the following questions, among others:

• What target group do I reach with my brand of pocket tissues?
• How is the market for toilet paper developing in the different drugstores?
• How much money on average does a household spend annually on paper towels?
• How important are private labels among toilet papers? What are the top private labels?
  

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