Oral Care

In this area the household purchases of the above-mentioned products are reported on and analyzed. For the oral care market the data are collected from the household panel with 20,000 households.

In this connection a distinction is drawn among the partial markets:

• Toothpaste
• Toothbrushes
• Mouthwash / mouth water / mouth spray
• Interdentals
• Dental floss
• Dental whitening systems
• Denture cream

From the data information is gained that clarifies the following questions, among others:

• How is the market for toothpaste in drugstores developing?
• To how many consumers can a newly introduced toothpaste form a bond?  And at the expense of which brands / products does the introduction benefit?
• Which group of buyers prefers my brand of mouthwash?
• On average how much money does a household spend annually on mouthwash?
• How often are toothbrushes purchased in a year?
• How important are private labels among mouthwashes? What are the top private labels?
  
  

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