• markets
  • beverages
  • body care / home care
  • food
  • retail
• special divisions
• instruments / methods
• products / tools
• infopool
• contact

Baby Care

In this area the household purchases of the above-mentioned products are reported on and analyzed.

Special feature:
Since purchases of baby-care products are mainly made by households with children up to four years of age, these purchases are recorded in a special panel, the baby panel. This baby panel currently consists of 3,000 households with babies aged 0-48 months.
 
In this connection a distinction is made between the following partial markets, among others:

• Baby diapers
• Baby towels

 

From the data information is gained that clarifies the following questions, among others:

• How important is Aldi in the market for diapers?
• From which diaper brands does a new introduction profit? Where do the gains come from?
• What other products do my customers buy alongside mine?
• What is the relevant set?
• What package size develops most successfully?
• How strong is the bond between my buyers and the brand?