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Out-of home Consumption

A new, absolutely innovative individual consumer panel for tracking and analyzing the Out-of Home consumption of beverages. With the competence of the market leader in consumer tracking and the innovation of PC based "continuous online data collection” it is for the first time possible to get a reliable and valid portray of Out-of Home consumption. Alongside the objective consumer behavior, in a second step the "felt” trends, that is, consumers’ subjective opinions on trends in the Out-of Home market place,” are surveyed. The possibility "ad hoc questions” to consumer rounds off this information tool.