GfK Panel Services Deutschland
Non-alcoholic beverages
Within the category of "non alcoholic beverages” the household purchases of all non-alcoholic beverages with the exception of milk / milk-mix products (= Dairy Food) are tracked and analyzed.
In this connection the following sub-segments are splitted:
- Bottled Water
- Non-carbonated beverages with fruit content (juice, nectar, fruit-juice drinks)
- Carbonated soft drinks (cola / cola-mixes, lemonade, bitters)
- New segments (e.g. iced tea, coffee drinks, sports drinks, energy drinks and in general water with added value)
The following questions among others can be answered:
- Why segments are developing in the direction as illustrated?
- What preferences / needs does the consumer have?
- How successful are newcomer in the non-alcoholic beverage market?
- What are possible key drivers for consumer’s purchasing behavior?
- Which target groups do I reach with a product launch?
- How does the purchasing behavior of younger households differ from that of older households?
- What characteristic attitudes distinguish certain target groups?
- What influence does packaging have on the decision to buy?
- What influence does the retail channel have on the decision to buy?
