Beverages
Within the FMCG market, private households`purchases of beverages for private consumption are continuously reported. For certain consumer groups (age group till 39 years) information on their Out-of home consumption is also available. On that basis, consumer shopping behavior to channels, markets/segments/brands is analyzed (ConsumerInsights).
Categories:
Information are available on the following beverage categories:
1. Household purchases:
2. Out-of home Consumption
A new, absolutely innovative consumer panel for tracking and analyzing the Out-of home consumption of beverages. With the completence of the market leader in consumer tracking and the innovation of PC based "continuous online data collection" it is for the first time possible to get a reliable and valid protray of Out-of home consumption. Alongside the objective consumer behavior, in a second step the "felt" trends, that is, consumers`subjective opinions on trends in the Out-of Home market place, are surveyed. The possibility "ad hoc questions" to consumer rounds off this information tool.
3. Category Management
You will find more detailed information under the various market segments and in the infopool under "Current Studies". We would be happy to advise you on special questions relevant to the market.
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