Hot Beverages

Within the category of "hot beverages” the household purchases of all hot beverages as well as milk concentrates are tracked and analyzed.

 

In this connection the following sub-segments are splitted:

  

  • Roasted coffee (classic roasted coffee, espresso / caffe crema, single portions)
  • Instant coffee (traditional instant coffee, soluble coffee specialties)
  • Tea (classic tea, medicinal / herbal / fruit tea, instant tea beverages)
  • Milk additives (e.g. instant, fruit milk additives)
  • Coffee adjuncts
  • Milk concentrates (e.g. condensed milk, coffee cream)

 

The following questions among others can be answered:

 

  • What performance do the individual hot beverage segment achieve?
  • How does the consumer react to price increases for classic roasted coffee?
  • What potential is being opened up by growing segments in the roasted coffee market (espresso / caffe crema, single portions)?
  • How dynamically are the soluble café specialties developing?
  • How can young households be reached by the tea market?
  • Are there different groups of buyers for the different tea segments?

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