Beer/Beer-Mixes
Within the category of "beer/beer-mixes” the household purchases are tracked and analyzed.
In this connection the following sub-segments are splitted:
The following questions among others can be answered:
What share of beverage expenditures do beer and beer-mixes have?
How is total potential of beer consumers developing and what differences can be determined in the individual age groups?
What influence do beer-mixes and special flavors have on buyer potential?
What influence do promotion prices have on purchasing behavior?
Which effects do new flavors have in beer-mixes?
What characteristic attitudes distinguish certain target groups?
What influence does packaging have on the decision to buy beer?
What influence does retail channel have on the decision to buy?