Alcoholic Beverages

Within the category of "alcoholic beverages” the household purchases of all alcoholic drinks (exception beer/Beer-mixes as an own category) are tracked and analyzed. In this connection the following sub-segments are splitted:

In this connection the following markets are taken into consideration:

• Spirits
• Wine
• Sparkling wine / champagne
• Other alcoholic beverages (e.g. mixed alcoholic beverages, seasonal beverages, prosecco frizzante,...)

The following questions among others can be answered:

• How does the consumer allocate the available budget among the alcoholic beverages?
• What substitution relationships and affinities exist between individual brands or market segments (e.g. wine - spirits)?
• What Hard -Discounters are playing?
• What is the importance of brands?
• What characteristics distinguish buyers of Imported spirits from buyers of German spirits ?
• What characteristic attitudes distinguish certain target groups?
• What influence does packaging have on the decision to buy?
• What influence does the retail channel have on the decision to buy?