• markets
• special divisions
• instruments / methods
  • consumer panels
  • ad hoc
  • GfK Usage & Purchase Monitor
  • GfK Mystery POS Check
  • Corporate Image / Customer Satisfaction
  • StoreTest
  • Loyality Card Analysis
  • Category Management
• products / tools
• infopool
• contact

GfK Usage & Purchase Monitor

The GfK Usage & Purchase Monitor represents an ideal complement to the consumer panel. It supplies you with detailed knowledge of user behavior as well as the relation between purchase and usage.