The GfK Customer Satisfaction Study analyses – exclusively for one category – a company’s decisive image criteria in the German retail landscape. Departmental buyers and store managers in the retail food trade assess your company and selected competitors. Your company’s strengths and weaknesses emerge from the results. These results can be put into operation immediately as they supply concrete recommendations for action. Together with the individual results they constitute the basis for the derivation of operative measures and strategic decisions. The results support you in applying your specific strengths selectively and in eliminating your weaknesses. The study can be conducted both on the international and national levels.