• markets
• special divisions
• instruments / methods
  • consumer panels
  • ad hoc
  • GfK Usage & Purchase Monitor
  • GfK Mystery POS Check
  • Corporate Image / Customer Satisfaction
  • StoreTest
  • Loyality Card Analysis
  • Category Management
• products / tools
• infopool
• contact

Ad hoc

By inserting statements on an adhoc basis into the GfK consumer panels valuable information is gained in correlation with the purchase data (single-source approach).

For example, attitudes with regard to the following topics were gathered by questionnaire (written or online): 

• advertising papers
• body care
• consumption
• environmental consciousness
• health risk factors
• interest in sports
• leisure time / hobbies
• media involvement 
  (e.g. newspapers, magazines, television, radio, internet)
• new trends and developments
• nutrition
• opinions on matters of daily life
• organic food
• price consciousness
• private economic situation
• production of genetically modified foods ...  and much more