Europe-wide up-to-date consumer data on consumer goods (Fast Moving Consumer Goods)
A true feat of pioneering in the area of continuous market research: GfK ConsumerScan, available to our clients since 1957, has been successively optimized and adapted to the latest standards. With our consumer panels and internationally operating "Centers of Excellence" we offer you information for your strategic and operative planning and decision-making.
As a qualitatively high-grade and flexible instrument for the carefully directed observation of the market it has proven its worth: GfK ConsumerScan, GfK's large household and individual panels. About 200,000 households in all of Europe report daily on their purchases of consumer goods and consumer durables. More proximity to the customer is almost impossible.
Special panels record what is happening in the market in specific service and product categories as well as target groups. Thousands of individuals report on their purchases for covering personal requirements as they occur - over 120,000 persons Europe-wide.
ConsumerScan supplies information on purchaser characteristics, behavior and penetration, supply coverage, brand loyality, parallel usage and much more.
The following areas are observed: