USP

GfK Panel Services stands for 

  • large samples
  • competent consultancy
  • dynamic analyses on the basis of large continuous aggregate
  • high data quality
  • reliable promotion information
  • extensive set of segmentations
  • high validity of discounter data
  • acceptance by retailers
  • competent data integration / fusion
  • fast data delivery
  • comprehensive qualitative analyses on the purchasing process
  • constant further development and innovative analytical technologies
  • deep insights into decision-to-buy behavior.
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