Mission
Whoever wants to sell something must know their customers – down to the last detail.
Transparency
GfK Panel Services Deutschland supplies the decisive insights into consumers’ purchasing behavior. For all the important markets in Germany and as a member of Europanel in almost all the countries in Europe.
Innovation
Our panels provide an accurately detailed picture of relevant happenings in the market. We are the market and technology leaders in consumer research and set standards in the development of methods and tools. In that respect and in the qualification of our employees we invest many millions of euros year for year.
Trust
The large manufacturers and retailers worldwide trust our competence, our advice and our service. Because we lay the foundation for trend-setting strategic and operative decisions. And find together with our partners the best solutions for individual marketing and sales problems.
Best in business information services for consumer goods and services.
