Company History
50 Years of Consumer Research on Consumer Goods at GfK
|
1957 |
The household panel research of GfK Nuremberg began its continuous reporting – the first representative GfK Household Panel with initially 1000 HH |
|
1962 |
Start of the GfK Individual Panel with 1000 persons |
|
1963 |
Founding of EUROPANEL - European amalgamation of market research institutes from the panel area |
|
1980 |
Start of the survey panel with 7500 households This panel was specifically set up in order to be able to conduct surveys in every imaginable target group, which up to this point was not possible for reasons of conditions. |
|
1985 |
Development of environmental clusters, which are still being produced today. |
|
1990 |
Establishment of panels in East Germany |
|
1991 |
Nutrition typology, which is still being updated today |
|
1992 |
Consolidation of the western and eastern panels into a 14,000-member household panel and a 10,000-member individual panel (basis is henceforth total Germany) |
|
1995 |
Establishment of a separate panel for consumer durables with 15,000 HH |
|
1996 |
Introduction of the segmentation approaches: - GfK Living Worlds - GfK Innovators |
|
1998 |
Conversion of data collection of consumer goods from written purchasing calendar to "Electronic Diary" |
|
1999 |
Creation of online access to FMCG raw data for clients via analytical system "aTRACKtive-web" |
|
2003 |
Consumer panel samples incl. foreigners beginning immediately |
|
2003 |
Establishment of online panel |
|
2005 |
ANUGA Food Typology |
|
2006 |
Introduction of the analytical system "QuickTab" for the evaluation of consumer goods data |
|
2007 |
Media survey in accordance with MA standards |
|
2008 |
Introduction of online customer panel "gfk4me" |
|
2009 |
Establishment of "Web Efficiency Panel (WEP)" |
