Partners
Europanel is the cooperation between the two institutes GfK and TNS in the area of consumer panels.
Together with other cooperating partners (IRI in the USA and INTAGE in Japan) Europanel today is thus represented with consumer panels in 55 countries worldwide.
In this connection over 200,000 households and over 120,000 individuals report daily on what they buy, where they buy, and what price they pay.
Europanel is thereby a worldwide leader in the investigation into consumer insights and is permanently developing its services for consumer goods manufacturers and retailers through the expansion of samples and the establishment of new samples in hitherto uncovered countries.
The "Country Panel Specification" illustrates in an overall view the worldwide coverage of Europanel.
Europanel is led by the management and a client service team situated at the base of TNS in London’s Hanger Lane. Further members of the client service team (International Client Directors) work from the bases of GfK Panel Services in Nuremberg and TNS Worldpanel France in Chambourcy.
Information Resources (IRI) is a worldwide leading supplier of comprehensive market research and marketing consultancy services. IRI helps its clients from among consumer goods manufacturers and retailers to grow profitably with superior strategies for the point-of-sale.
For the successful shaping of the change in the consumer goods markets IRI offers a unique combination of current market information, detailed analyses and aids to decision-making, professional consultancy services and high-performance management software.
IRI thereby enables retailers and manufacturers worldwide to recognize at an early stage what is important, to make better and faster decisions and to actively create value.
95 percent of the strongest companies in terms of sales from the consumer goods industry and retail trade use IRI to further expand their business.
