Management
Thomas Bachl
Global Head of Consumer Tracking and Managing Director of GfK Panel Services Deutschland.
GfK Panel Services Deutschland is the leading institute for consumer insights derived from the household panel. 30,000 representative households continually report about every single shopping event.
Furthermore, Thomas Bachl is the co-chairman of Europanel, a joint venture between GfK and Kantar/TNS. Europanel provides consumer insight information to global clients from 54 countries based on a total sample of 330,000 households.
After studying business administration at the University of Wuerzburg, Thomas Bachl started his career in the retail sector. 7 years later he joined the GfK Group and has worked there since 1986.
