About us
At GfK Panel Services Germany we supply our clients regularly with information services that are based on continuous audits and analyses of consumer purchasing decisions and behavior in 26 European countries. The information and consultancy services apply to almost all fast-moving consumer goods as well as numerous consumer durables and services.
The periodic reports, based on continuous data collection and analyses of the purchasing behavior of consumers, show among other things standard measures on the development of consumption of brands and products, on the group of buyers of a manufacturer’s own products and those of the competition, on brand loyalty and store preference, and on the effect of price changes and promotion and advertising activities.
Business areas:
- ConsumerScan
europe-wide up-to-date consumer data on fast-moving consumer goods - ConsumerScope
Consumer information on consumer durables and services worldwide
